Dixie Madison Campaign Brand Book on ISSUU
Dixie Madison Campaign Brand Book on ISSUU
Dixie Madison Campaign Brand Vision Book Highlights
This is Dixie Madison Urban Country Entertainer Cover for her Campaign Brand Book. The concept of the brand campaign book is to make you think of a fashion magazine, similar to Vogue Magazine. Dixie Madison's brand represents both music and fashion.
Her Campaign Brand Book is her Style Guide and is more detailed than her Brand Vision Book. It focuses on her brand profile, brand assets, brand usage guidelines, prototypes and brand strategies. Creating Dixie Madison's Brand Campaign Book catalogues her specific brand profile that consist of her logo, tagline, narrative, color concepts, typography, imagery, patterns, etc.
Dixie Madison The Artist is a Brand
Dixie Madison's Brandin focus that will maximize her brand awareness. She needs to Monetize her Brand
for both Recognition and Sustainability.
for both Recognition and Sustainability.
It's All About Dixie Madison
This communicates the areas of focus; tools and the brand assets that need to be created for Dixie Madison's brand to thrive.
Dixie Madison's SWOT Analysis spells out her Strengths, Weakness, Opportunities and Threats.
When you think about Dixie's image, she and her fan's use these descriptive words to explain her brand image.
Dixie Madison Possible Logos Sketches
The first step in creating Dixie Madison brand assets was designing a logo. I sketched five preliminary logos that communicated Dixie Madison's style. I created a survey and targeted to her demographics to see which survey appealed to her market. Here are the results to the SurveyMonkey.com:
1st Survey
The respondents like three (3) of the logos and rated them equally, numbers 2, 3, and 5. Dixie Madison, her management & marketing team prefer logos 2 and 3 equally. All the respondents thought that the chosen logo, color scheme, Americana & Hippie concept, name, brand description, and country/pop music genre are cohesive to her brand image. Respondents also thought she had an aesthetics image that were a combination of Taylor Swift & Jessica Simpson. As for their actual written comments, they describe the brand image and logo as:
Girly
Carefree
Happy
Dope
Fashionable
Feminine
Light
Basically, being the design team; the results are in alignment to the goals in creating Dixie Madison’s brand image profile.
Dixie Madison Logo Final Version
Dixie Madison Animated Logo
Dixie Madison's Website
Creating Dixie Madison’s brand assets, I found it more useful to create a high fidelity prototype vs. low and medium fidelity that is more simpler and less labor intensive. Every designer and artist have their own process that works for them. Reason being, it helps me as the designer; after my sketching process, to go beyond and see all of the elements in real time and real life. This way I’m able to iterate faster; solve issues; see what works; transcend the moment and imagine the possibilities. As writer, Chelsea Larsson points out in her article, “Why Iteration Is a Designer’s Best Friend and Not the Enemy”, she says in each phase of the iteration, it’s a performance that culminates into one show stopping final act. Iterations allows you to work through design problems and imagine the possibilities kinetically.
Dixie Madison Live High Definition Live Prototypes:
Dixie Madison Website: http://dixiemadisonproj.wixsite.com/dixiemadison
Dixie Madison Music: http://dixiemadisonproj.wixsite.com/dixiemadison/media
Dixie Madison Music Video: https://youtu.be/5FfD3Bep9mo
Dixie Madison Animated Logo
Dixie Madison utilizes online brand assets to engage, inform and sell to her fans and the media.
Dixie Madison Social Media Profile Assets:
Twitter: https://twitter.com/ImDixieMadison
Instagram: https://www.instagram.com/dixiemadison.proj/
SoundCloud: https://soundcloud.com/user-309060165
