Purple Squirrel Animated Logo
Purple Squirrel Logo Progression
Process: Adobe Illustrator
Purple Squirrel Static Mood Boards: Three Concepts
Purple Squirrel Mood Boards Three Concepts:
1. Casual Classics – Comfortable, Beautiful, Sexy, Easy & Dressy Casual
2. Hippie Couture – Fun, Cool, Breezy, Eclectic, Colorful & Quirky
3. Polished Glam – Fashionista, Cosmopolitan, Sophisticated, Chic & Beautiful
2. Hippie Couture – Fun, Cool, Breezy, Eclectic, Colorful & Quirky
3. Polished Glam – Fashionista, Cosmopolitan, Sophisticated, Chic & Beautiful
Process: Adobe Photoshop
Purple Squirrel Digital Mood Board
Concept: Purple Squirrel is a women’s fashion ecommerce one stop shop for all things fashion that consist of clothing, accessories, shoes, jewelry and style news. This audience is multi-generational women fashionistas that are not interested in age-ism, fashion conformity or the boring style commonality of the masses.
Mood Boards
Creating static and digital mood boards is such a cool, methodical, yet highly organized technique and tool. Not only do you capture your visual ideas and make the concept tangible, but you can organize all the elements in to logical and congruent information too. It also allows for flexibility; to see what actual works and what you need to rework. This is the graphic designer’s version of DJ creating a music remix.
Static Mood Boards can be both digital or hard copy, using still images. Dynamic Mood Boards is in a video form and can utilized animation, stills and moving images, and sound. When either one is used correctly, it can set the tone or evoke emotion too. Verbal communication is fabulous when used effectively to describe a vision when pitching concepts. Static and Dynamic Mood Boards incorporated into the concept, strategy and execution works exponentially that transcend verbal communication to tell the visual area of communication.
Purple Squirrel Style Guide
Guerrilla Marketing Live Event Story Board: Planning
Storyboard for Purple Squirrel Live Pop-Up Event & Store
Purple Squirrel Step-And-Repeat Social Branding Campaign
Transmedia Campaign - Guerilla Marketing Event
Flash On The Spot Mobile Live Periscope & YouTube Fashion Make-Overs Viral Campaign
Friends, Family, Co-Workers or even you, yourself can nominate and request a fashion make-over live in real time on Periscope. A mobile fashion truck with all of the Purple Squirrel latest fashions, accessories, shoes and jewelry will come to your place of employment, home or any public place to give wanna-be fashionista’s & stylanista’s make-overs on location in real time in under 60 minutes. Fashion stylists, make-up artists and hair stylists will create a unique look on the spot while broadcasting live via Periscope and eventually uploaded to YouTube the full experience of a unique signature fashion transformation.
Friends, Family, Co-Workers or even you, yourself can nominate and request a fashion make-over live in real time on Periscope. A mobile fashion truck with all of the Purple Squirrel latest fashions, accessories, shoes and jewelry will come to your place of employment, home or any public place to give wanna-be fashionista’s & stylanista’s make-overs on location in real time in under 60 minutes. Fashion stylists, make-up artists and hair stylists will create a unique look on the spot while broadcasting live via Periscope and eventually uploaded to YouTube the full experience of a unique signature fashion transformation.
Imagine a mobile fashion truck showing up at your home or place of business to give you a make-over and it’s being broadcast live and archived on YouTube. Because Purple Squirrel is about creating a fashionable unique look for it’s customers on the spot; it creates good will, fun and relevancy.
Purple Squirrel Unique Promotional Item
Unique Promotional Item - Branded Necklace & Earring Jewelry Display Easels:
Jewelry easels will be the unique and useful promotional item give-aways. Purple Squirrel followers/customers can display their favorite statement jewelry on the branded display. They will remember and be appreciative that they have a way to display their special jewelry in a unique way vs. just throwing it in a drawer, box or cabinet. Because jewelry easel is branded, Purple Squirrel stays relevant in the minds of the recipients of the UPI. They remember it’s from Purple Squirrel.
Branded Necklace Easel Promotional Give-Away aka UPI
Purple Squirrel 20 Sec. Radio Commercial
Concept:
Purple Squirrel Multi-Generational Women’s eCommerce Fashion Website. The Purple Squirrels is a women’s fashion ecommerce one stop shop for all things fashion that consist of clothing, accessories, shoes, jewelry and style news. The audience is multi-generational women fashionistas that are not interested in age-ism, fashion conformity or the boring style commonality of the masses.
Theme
Purple Squirrel knows women have several styles that fit every occasion. There is the workplace power woman that is a fempreneur running her own company or she’s working in the high echelons of Corporate America. Another occasion is cocktails, special occasions, fabulous dates, and casual down time too. Finding the right look for all those occasions is very important to the Purple Squirrel Shopper. She is a woman who likes to dress purposely for all occasions that’s going to make a potent statement as who she is as an individual that stands out from the crowd.
Tagline: Don’t Hate Me Because I’m a Style-A-Vista!
There is a high probability that Purple Squirrel Style Guide will be utilized in more that one print and digital medium.
This may include but not limited to:
• Business Cards
• Brochures
• T-shirts & Caps
• POP/POS
• Website Branding (incl. favicon’s)
• Email Branding
• Online Banners
• Viral Video Campaigns
• Social Network Profiles
• Print Media (i.e. fashion mags, van wraps)
• Broadcast Media (i.e. commercials)
