New Prosper's Journey Logo (created 2015)
Prosper's Journey Previous Logo (created & used 2007-2015)
Prosper's Journey Extra Logo (created 2015)
Concept: How Do You Bring Together Your Soul, Spirit and Dreams Into a Tangible Visual Form, that's a Symbol Which Authentically Communicates Your Brand and Creates the Tone for Your Career and/or Business as a Logo?The present & previous logos is a collective soul. First came the vision; next, I sketched my idea and then completed all three logos . The logos and the color concept is a combination of spiritual, power and peace. For some reason, I'm attracted to the symbols of Love, Peace & Butterflies. I just found a way to combine these elements together cohesively that's creative. I also wanted the tone to feel like a parallel universe because my logo is so multi-dimensional with textures and layers of relativity.
Logotype: Combination of Icon & Wordmark
The Butterfly Symbolism: Who doesn't like seeing beautiful butterflies. The reason my I chose butterflies is because they represent transformation and resurrection. Every moment of every moment we're in a state of transformation and resurrection whether we're conscious of it or not. There is evolution in just breathing and being in the moment that's manifesting cycle change.
Combined Love & Peace Symbol: We all know what the what both these symbols mean separately, Peace & Love. As for combing both these symbols in my logo, it communicates that I'm very passionate and inspired by all areas and elements of creating visual designs and live events.
Blue Color Concept: First let me say, the color blue has always been my favorite color. Personally, blue feels calming, soulful, deep and happy. The Smithsonian Magazine did a study of cultural perceptions of colors. They found overwhelmingly by gender, the color blue was popular with both men and women.
From a business branding and marketing perspective, the color blue represents:
Quality
Competence
Masculinity
Trust
Competence
Masculinity
Trust
A Few Named Successful Companies Who Have Blue Logos:
Facebook
Walmart
Dell
AmericanExpress
Twitter
Walmart
Dell
AmericanExpress
From the stand point of emotional human psychology and cultural perception, color influences people in various ways. It can be a stimulant or it can work as calming factor; it may have cultural meaning and symbolism too. Color psychology is used in marketing and branding strategies The Extra: As for the Prosper's Journey Too, I'm not sure where that fits. I think it's cool and more simplistic.
Process: Adobe Photoshop & InDesign
